Advertising Disclosure
Last updated: November 18, 2025
Our Commitment to Transparency
At Numeris Croft, we believe in complete transparency regarding our business practices and relationships. This Advertising Disclosure explains how we may earn revenue through various advertising and affiliate relationships, and how these relationships may influence the content on our website.
We are committed to maintaining our independence and providing objective financial analysis. Any advertising or affiliate relationships do not compromise the integrity of our analytical services.
1. Affiliate Relationships and Partnerships
Affiliate Program Participation
We may participate in affiliate programs with various companies and service providers. This means that when you click on certain links on our website and make a purchase or sign up for a service, we may receive a commission or referral fee.
These affiliate relationships include:
- Financial software and tools providers
- Educational resources and courses
- Professional services platforms
- Data and research providers
Commission-Based Links
When we include links to third-party products or services, some of these links may be affiliate links. This means we earn a small commission if you make a purchase through that link, at no additional cost to you.
Key points about our affiliate links:
- You pay the same price whether you use our link or go directly to the provider
- We only recommend products and services we believe may be valuable
- Our commission does not influence the price you pay
- We disclose affiliate relationships when relevant
Product Recommendation Policy
While we may receive compensation for affiliate referrals, our recommendations are based on:
- Quality and relevance of the product or service
- Value provided to our audience
- Reputation and reliability of the provider
- Our professional assessment and experience
We do not allow affiliate relationships to compromise our analytical independence or the objectivity of our financial analysis services.
Financial Relationship Transparency
When we have a financial relationship with a company or service provider mentioned on our website, we will disclose this relationship clearly. Our goal is to ensure you have all relevant information when considering any product or service we reference.
2. Sponsored Content and Paid Promotions
Identification of Paid Content
From time to time, we may publish sponsored content or paid promotions on our website. Such content will be clearly labeled as "Sponsored," "Advertisement," or "Paid Promotion" to distinguish it from our regular editorial content.
Sponsored content includes:
- Articles or posts created in collaboration with advertisers
- Product reviews requested and compensated by companies
- Educational content funded by third parties
- Any content for which we receive direct payment
Sponsored Post Labeling
We maintain clear labeling practices for all sponsored content:
- Prominent disclosure at the beginning of sponsored articles
- Clear indication of the sponsoring company or brand
- Distinction between sponsored and editorial content
- Transparent communication about compensation received
Brand Partnership Disclosures
When we enter into partnerships with brands or companies, we disclose these relationships to our audience. Partnership disclosures include:
- The nature and duration of the partnership
- Any compensation or benefits received
- How the partnership may influence content
- Our editorial independence within the partnership
Content Authenticity Guarantees
Even when content is sponsored, we maintain our commitment to accuracy and usefulness. All sponsored content reflects our honest assessment and professional opinion. We do not publish content that we believe is misleading or not in the best interest of our audience.
3. Third-Party Advertising Networks
Display Advertising Networks
We may use third-party advertising networks to display advertisements on our website. These networks may include:
- Google AdSense or similar platforms
- Contextual advertising services
- Retargeting and remarketing networks
- Native advertising platforms
These advertising partners may use cookies and similar technologies to serve relevant advertisements based on your browsing activity.
Behavioral Targeting Disclosure
Some advertisements on our website may be targeted based on your browsing behavior. This is known as behavioral or interest-based advertising. Key points about behavioral targeting:
- Third-party advertisers may collect data about your website visits
- This data is used to show you more relevant advertisements
- You can opt out of behavioral advertising through industry opt-out tools
- See our Cookie Policy for more information on managing advertising cookies
Cookie Usage for Advertising
Advertising networks use cookies to track your activity across websites and deliver targeted advertisements. For detailed information about how we and our advertising partners use cookies, please review our Cookie Policy.
Ad Personalization Practices
We participate in personalized advertising programs that aim to show you more relevant advertisements based on your interests. You can control ad personalization through your cookie preferences or by using opt-out tools provided by advertising industry organizations.
4. User Rights and Controls Regarding Advertisements
Ad Preference Management
You have several options to control the advertisements you see:
- Adjust your cookie preferences through our Cookie Policy page
- Use browser settings to block or limit cookies
- Opt out of personalized advertising through industry tools
- Install ad-blocking browser extensions
Opt-Out Procedures
To opt out of personalized advertising, you can:
- Visit the Digital Advertising Alliance opt-out page
- Use Google's Ad Settings to control personalized ads
- Enable "Do Not Track" in your browser settings
- Manage cookie preferences on our website
Please note that opting out of personalized advertising does not mean you will see fewer ads, but rather that the ads you see may be less relevant to your interests.
Data Collection for Advertising
When you visit our website, the following types of data may be collected for advertising purposes:
- Pages visited and content viewed
- Time spent on different pages
- Click patterns and navigation behavior
- Device type, browser, and operating system
- General geographic location (city or region level)
Rights Under Privacy Regulations
Depending on your location, you may have additional rights regarding advertising data under privacy regulations such as GDPR or CCPA. These rights may include the ability to access, correct, or delete data collected for advertising purposes. For more information, please see our Privacy Policy.
5. FTC Compliance and Regulatory Adherence
We comply with the Federal Trade Commission (FTC) guidelines regarding endorsements and testimonials, as well as applicable Canadian advertising standards.
Material Connection Disclosure
When we have a material connection to a product or service we mention (such as receiving compensation or free products), we disclose this relationship clearly and conspicuously. This ensures you can make informed decisions about the content you consume.
Honest and Truthful Representations
All statements and representations we make about products or services are based on our honest opinion and professional assessment. We do not make false or misleading claims, even for products or services from which we earn commissions.
Disclosure Placement and Clarity
We place disclosures in locations where they are easily noticed and understood. Disclosures are written in clear, plain language and are not hidden in fine print or obscure locations.
Our Independence and Objectivity
While we may earn revenue through advertising and affiliate relationships, our primary commitment is to providing independent, objective financial analysis. Our analytical services operate independently from our advertising relationships.
Key principles we maintain:
- Analysis and recommendations in our services are based solely on professional assessment
- Advertising relationships do not influence the content of our analytical reports
- We do not promote products or services that we believe are not in clients' best interests
- Our fee-based services remain completely independent of any advertising revenue
6. Questions and Policy Updates
Contact Us
If you have questions about our advertising practices or this disclosure policy, please contact us through our contact page. We are committed to maintaining transparency and addressing any concerns you may have.
Policy Updates
We may update this Advertising Disclosure from time to time to reflect changes in our practices or advertising relationships. Updates will be posted on this page with a new "Last updated" date.
We encourage you to review this disclosure periodically to stay informed about our advertising practices.
Thank You for Your Trust
We value your trust and are committed to maintaining transparent business practices. By clearly disclosing our advertising relationships and maintaining our analytical independence, we strive to serve your best interests while sustaining our business operations.